Mission
El Tigre Cafe's mission is to provide an engaging and accessible gamified language learning platform for Spanish learners aged 10-20, fostering real-world communication skills while inspiring a love of language and culture.
Value Proposition
Our company offers a unique and engaging way for young learners in the United States aged 10 to 20 to learn Spanish. Unlike traditional classroom methods, El Tigre Cafe provides a fun and interactive virtual game environment. where students can practice reading and writing skills, immersing them in Spanish language and culture. The game's competitive advantage lies in its narrative storytelling with compelling storylines that bring users along an experience. El Tigre Cafe is specifically designed for young learners and targets those who study for school or on their own time, as well as parents who want to help their children learn Spanish. The company plans to allocate funds for ongoing research and development and aims to be acquired by educational game learning companies in the future.
Market
El Tigre Cafe operates in the intersection of online gaming, gamified education, and language learning games. Some of the competitors in the market include:
Addressable Market
El Tigre Cafe's addressable market includes students in middle school, high school, and college who are required to take Spanish classes as part of their curriculum, as well as individuals who are interested in learning Spanish for personal or professional reasons. According to the American Council on the Teaching of Foreign Languages, Spanish is the most commonly taught language in the United States, with over 6.5 million students enrolled in Spanish courses in K-12 schools and colleges. This market segment includes:
Market Niche
The age range of 10 to 20 years old indicates that El Tigre Cafe is primarily targeting students who are either in middle or high school or starting college. These students are likely to be digital natives who have grown up in a world where technology is an integral part of their lives. Therefore, a gamified approach to learning Spanish is likely to be appealing to them.
El Tigre Cafe's focus on Spanish specific language learning also creates a specific niche within the broader language learning market. Spanish is the second most spoken language in the world, after Chinese, and is an official language in 21 countries.It is also the most commonly taught foreign language in the United States, with an estimated 45 million people in the country speaking Spanish as their first or second language. As such, there is a significant demand for effective and engaging Spanish language learning resources, and El Tigre Cafe seeks to provide a unique and valuable solution to this demand.
Financials
Future Funding Requirement (5 Years)
Looking ahead, we anticipate the following funding requirements for the next five years:
$45,000 for game expansion and updates, team growth, research and development, marketing and user acquisition, and infrastructure and technology upgrades.
Capital Expenditure: $5,000 for game development, technology infrastructure, office and equipment.
Working Capital: $3,000 for operational expenses, marketing and user acquisition.
Acquisitions and Partnerships: $2,000 to look out for opportunities for strategic acquisitions or partnerships that align with the company's growth strategy. We will consider acquiring smaller studios or partnering with established game developers or publishers to expand the portfolio of games or access new markets.
Research and Development: $2,500 to allocate funds for ongoing research and development activities to drive innovation and maintain a competitive edge.
Contingency: $2,500 to set aside a portion of the funds as a contingency reserve to address unforeseen expenses, market fluctuations, or unexpected challenges that may arise during the startup phase.
